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Fox goes ape.

Playthings, February, 2001

Twentieth Century Fox’s Planet of the Apes lands in theaters this summer and with it a comprehensive licensing program that promises to capitalize on the role-reversal theme of apes controlling the world. Director Tim Burton’s action-adventure film starring Mark Wahlberg, Tim Roth and Helena Bonham Carter will he marketed toward teen, tween and youth audiences with over 50 domestic and international licensees signed on

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